Wealth Loves Speed: Why Faster Results Justify Higher Prices

Disclaimer: I share these insights from a Christian worldview, guided by values of stewardship and serving others (Luke 12:42–44). Whether or not faith shapes your approach, the principle of providing faster or more efficient solutions can elevate your brand and justify higher fees.

Paying for Speed

We often hear the phrase “time is money,” but let’s flip it: “wealth loves speed.” People happily pay to achieve results faster, whether it’s traveling somewhere quickly or accelerating business goals. Consider how the cost of transportation skyrockets as it becomes faster and more convenient: it’s free to walk from Memphis, Tennessee, to Los Angeles, but a private jet could cost $11,000 an hour. The speed and comfort are worth it to those who can afford it.

The same principle applies in entrepreneurship or freelancing: you can charge more when you help clients reach their desired outcome swiftly. If your solution or service shortens a long, frustrating process or eliminates weeks of trial-and-error, clients appreciate the saved time. They’d rather pay for quicker, guaranteed paths than slog through guesswork.

This approach reflects a biblical concept of wise stewardship—where we value time as a precious resource (Psalm 90:12). Clients who see you as the path of least resistance to their goal will invest accordingly. No matter your field—coaching, consulting, or creative services—faster results typically command higher prices.

Yet many business owners skip highlighting speed in their offers. They describe the depth of their knowledge, the quality of their deliverables, or the complexities of their method—but they miss explicitly telling clients, “I’ll get you there faster than you can on your own.” If you frame your service as a time-saver or an efficiency booster, you stand out from those who emphasize low costs or large deliverables alone.

Below, we’ll explore why speed matters so much to customers, how to present yourself as the quickest route to the “destination,” and practical ways to charge more without feeling guilty. By the end, you’ll see that you’re not just selling a “plane ticket”—you’re selling the fast-track to your client’s dream.

Selling the Destination, Not the Plane Ticket

Imagine you’re in Memphis, Tennessee, aiming to reach Los Angeles, California. You can walk, bike, drive, or fly. Each method leads to the same destination, but the speed (and comfort) vary wildly. The private jet price far surpasses a bus ticket, yet some people happily pay for that immediate, hassle-free flight.

In business terms: Your clients want an end result—like hitting a certain revenue milestone, launching their brand effectively, or saving 10 hours of work each week. If you merely list your features (number of meetings, deliverables, etc.), you’re akin to selling them the plane seat. They might wonder if it’s worth the cost. But if you emphasize how quickly you’ll help them reach their goal, they see you as the private jet.

Biblical perspective: The principle of sowing and reaping suggests that wise investments can yield fast or abundant returns (2 Corinthians 9:6). People pay for your service because they perceive it as a wise investment that accelerates them toward their harvest. Focus on that harvest—how you expedite it for them—rather than just listing your tasks.

Common Mistake: People talk endlessly about how they do what they do, forgetting to mention time savings. “I design websites with a thorough 10-step process.” That might sound complex, but it doesn’t automatically convey speed or efficiency. If your approach is faster than their DIY route, highlight that difference.

Action Step: Reframe your marketing around the outcome plus the speed advantage. Instead of “I offer six coaching calls,” say, “I’ll help you build a profitable funnel in 2 weeks, so you can start closing sales faster.” That appeals directly to the client’s desire for a quick payoff.

Why Speed Commands Higher Rates

Scarcity of Time: We each have a finite amount of hours in a day. If you can free clients’ schedules or reduce their trial-and-error, they see great value in that convenience. The bus might be cheaper than a flight, but the time lost on a 3-day bus ride can be more costly in the long run.

Opportunity Cost: By reaching their goal sooner, clients move on to other opportunities. If you can slash a 6-month project to 2 months, those 4 “saved” months can be spent on new ventures, additional campaigns, or personal rest. They see your fee as an investment that opens up time for profitable or enriching pursuits.

Perceived Quality: Often, faster solutions imply you have the expertise or tools to do what they can’t do as efficiently. Clients subconsciously respect that skill level, associating speed with mastery. This parallels biblical wisdom about working diligently and skillfully (Proverbs 22:29).

Incentivizing Premium Clients: Those who value speed usually have the means to pay for it. Your higher rate filters out bargain seekers who’d rather do it themselves or take the slow route. It attracts clientele that appreciates your advanced methods, building stronger professional relationships.

Action Step: Evaluate your standard process. Is there a step you can compress or an advanced technique that speeds up results? Market that advantage clearly and adjust your prices accordingly.

Overcoming Guilt About Charging More

When you realize you can charge a premium for fast results, you might feel uneasy—fearing people will think you’re “overcharging.” But remember, you’re not selling your hours; you’re selling a transformation. If the value is there, it’s fair compensation.

Biblical View: “A worker deserves his wages” (Luke 10:7) suggests paying fairly for actual value. If your method or toolset cuts the client’s journey drastically, that intangible time savings is real value. Undervaluing it can be poor stewardship of your gifts.

Client Perspective: It might seem like “But it takes me only half the time now, so maybe I should charge less.” In reality, you arrived at that efficiency through experience, training, and technology. Your client pays for those intangible investments too, not just “your hours.”

Position with Clarity: Emphasize in proposals: “We accelerate your results so you’re up and running in X days instead of X weeks.” That sets the stage for your higher price. People who want speed see the worth. Those who prefer a slower, cheaper alternative can go a different route.

Action Step: Next time self-doubt creeps in, list the specific ways your approach saves time or hassle for clients, then re-check your price. Aligning the cost with the results fosters confidence that you’re not gouging but reflecting real, time-saving value.

Structuring Your Offer as the “Fast Path”

Step 1: Identify the Desired Destination

Ask: “What end goal do my clients really want?” More leads? A published book? A streamlined brand presence? Understanding their final “Los Angeles” helps you shape the entire offer.

Step 2: Compare Speed Options

Explain how your method is faster than typical routes. Maybe you have a proven template or network that shortcuts trial-and-error. Or your advanced software automates a process that usually takes hours.

Step 3: Price Based on Outcome, Not Hours

Avoid listing hours or tasks in your main pitch. Instead, center on the timesaving or accelerated result. If you do mention hours, do it secondarily, focusing on guaranteed timelines or quick results.

Step 4: Create Tiers for Various Speeds

Some clients might want your standard timeline; others might pay a premium for an “express” or VIP version. This is akin to offering economy, business class, and private jet levels, each with distinct time-to-delivery and price points.

Example: “Our ‘Express Launch’ plan takes you from concept to a full marketing campaign in 2 weeks. Typically, this process drags on for 2 months. By focusing intensively, we ensure you’re up and running far sooner—so you can seize current market trends.”

Messaging: Sell the Destination, Not the Plane Ticket

Don’t dwell on the process or hours (“I’ll do X tasks over X days”). Emphasize the final transformation or timeline. “Within 7 days, you’ll have a fully functional e-commerce store that’s ready to take orders,” resonates more than “I’ll build your store and do it cheaply.”

Emotional Hooks: Speed also ties into emotional relief—like removing stress, confusion, or the frustration of waiting. Market how your quick path keeps them from drawn-out annoyance, letting them focus on other priorities.

Avoid Over-Promise: If guaranteeing speed, ensure you genuinely can deliver. Overstating timelines to demand a higher fee can damage trust if you can’t meet them. Balance ambition with realism.

In Biblical Terms: The notion of letting your “yes be yes” (Matthew 5:37) underlines reliability. If you promise rapid results, you must fulfill that swiftly, proving integrity and building a loyal client base.

Action Step: Rewrite your sales copy to highlight how quickly you solve the pain, what they can do with that freed time, or how immediate results let them jump on opportunities. People pay more to remove waiting or friction.

Faster Solutions, Higher Value

If your clients see your service as the “private jet” to their dream outcome, they’ll pay accordingly. That’s the core of “wealth loves speed”—offering a fast track means you can justifiably charge more. Those who only want the “bus ticket” might not be your ideal audience anyway.

Breaking free from time-based rates isn’t about trickery; it’s about aligning your price with what you genuinely deliver in intangible benefits, such as time saved, frustration avoided, or bigger profits realized sooner. Clients usually appreciate that clarity, especially if they’re time-strapped or need swift results.

Spiritually, think of it as wise stewardship: your unique expertise or method may cut the client’s learning curve drastically, letting them reclaim hours or bring in revenue faster. Valuing that properly ensures you’re not burying your “talent” (Matthew 25:24–27) for fear of seeming expensive.

Yes, some potential leads might balk at a higher fee for quicker outcomes. That’s okay—clients who truly grasp the urgency or see the cost of wasted time will pay for speed. So, own your advantage. Position your brand as the fast, safe route to success, be it in marketing, design, consulting, or any creative service.

The next time you discuss your offer, show them the “destination” and how you help them arrive in record time. Emphasize outcomes and improved speed. That approach resonates far more than a basic breakdown of hours or tasks—leading to better-paid, more satisfied clients who value real results, not just cheaper quotes.

Ready to pivot from time-based services to a faster, more rewarding model?

JustWin Media can guide you in crafting an offer that highlights speed and efficiency—boosting your brand’s value. Book a free discovery call and let’s accelerate your growth.